We are always looking for exciting products, and if your item is missing from the following list, don’t worry! It could still have potential.

Outdoor/Spring Toys: Inexpensive flying toys, throw-and-catch toys with a unique feel or flight characteristics; indoor/outdoor foam activity toys; a safe method for launching projectiles; water toys; water bombs; pool toys and play sets with a novel action; unique bubble toys; foam sport toys that go faster, farther and higher – by a HUGE margin.

Vehicles: Trucks with tricks; mini-vehicles with a strong “try-me” feature and good hands-on interactive play patterns; new radio control features that emphasize speed, power, and distance.

Dolls/Plush: Large dolls and plush figures (stuffed animals) with a novel interactive feature; electronics that reinforce the relationship between child and toy; mini-doll line with a unique and collectible feature.

Action figures: Male action lines with original mechanism. NOTE: Any new male action figure must have a very, very strong promotable feature. Storylines alone are not enough unless there is already a strong national acceptance of the characters.

Crafts/Activities: Crafts that emphasize creating “real” items, not flimsy or fantasy ones; craft sets or any way of creating finished items without using heat; sets that have the flexibility to create a number of additional toys.

Games: Games for girls with an electronic component; 3D pre-school games (don't make them “educational” – make them “stimulating”); Skill & Action floor games; outdoor games with or without a water component; adult games with a novel and exciting mechanism.

Puzzles: Unique image or image-creation process; unusual and novel handheld puzzles – not a better version of an existing product.

Candy: Interactive candy concepts; clever dispensers that leave a toy with strong play value after the candy is gone. NOTE: Your target retail price point must be 99¢ or less.

Gifts: Gift companies are in the business of “me to you” sentiment and social expression; i.e., “I saw this and thought of you.” Although perceived value is important, price is not so critical in the gift arena, provided the item contains a strong proprietary shelf-demonstrable feature.