Wish List
These are just highlights. Keep in mind that toy and game companies are always looking for great stuff, and just because your item is NOT on this list DOES NOT mean it's without potential.
Outdoor/Spring Toys: Inexpensive flying toys, throw and catch toys with unique feel or flight characteristics, indoor/outdoor foam activity toys, a safe new launching system or new projectile for existing systems. Water toys; water bombs, pool toys, pool play sets with novel action. Foam sport toys that go faster, farther & higher - by a HUGE margin.
Vehicles: Trucks with tricks, mini-vehicles with a strong "try-me" feature, hands on play, interactive play patterns. Radio control features not seen before - emphasizing speed, power, and distance.
Candy: $.99 items, clever dispensers, "interactive" candy concepts, dispensers that leave a toy with strong play value after the candy is gone.
Dolls/Plush: Large dolls and plush figures with novel interactive feature, electronics that reinforce the relationship between the child and the toy, mini-doll lines with unique & collectible features.
Action figures: Any new male action figure must have a very, very strong promotable feature. Storylines alone are not enough unless there is already a strong national acceptance of the characters.
Crafts/Activities: Crafts that emphasize creating "real" - not flimsy fantasy - items, historically accurate and culturally significant craft sets, any way of creating finished items without using heat, sets that have the flexibility to create a number of additional toys.
Games: Games for girls with an electronic component, 3-D pre-school games (don't make them "educational" - make them "stimulating"), skill & action floor games, outdoor games with or without a water component, adult games with novel & simple mechanism.
Puzzles: Unique images, or image creation process. Handheld puzzles must be really, really unusual and novel - not a better version of what's been, but something completely different.