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Selected References

"I would like to thank you for your recent review of my toy concept. Before sending you my idea, I had considered several companies. After considerable research, I decided on Excel. After receiving your review, I knew I had made a good choice. The level of detail in the report far exceeded what I had expected. I have read the report several times, and consider it a gold-mine of useful information." J.W.

"...I must say that you have been quite delightful to work with these past couple years. Your continued thoroughness is commendable. I have, since expiration of our contract sought out other 'groups' for their assistance in developing my (product) and...Let me just say that your professionalism and demeanor has far surpassed those that I have dealt with thus far." B.A.

"I would like to thank you for the product review we received of our board game...I believe it to be both well informed and objective.  The information was presented in a pleasing format for ease of quick visual reference accompanied by well-worded text." M.M.

"I wish to take this opportunity to thank you for the extensive information you provided in the (Product Review)...If ever I develop another idea, I'll not hesitate to contact you." M.T.

"Thank you for reviewing and evaluating my game...The Product Review was extremely helpful." D.C.

"Thank you for the informative follow-up letter of August 14th...While having an idea rejected is never pleasant, I do appreciate the honesty and integrity of your review. I feel the money I invested in Excel's review...was worth every penny.  I learned a great deal about the game and toy business; and the key criteria used to evaluate new ideas. Your August 14th letter also convinces me that you are serious about bringing quality products to market and that you care about inventors like me." H.R.

"I understand the reasoning behind the Excel review and appreciate the honesty. I admit to feeling a little embarrassed by not knowing about the existence of so many similar products...Your advice regarding gaps in the market is of interest and will provide focus for any future ideas." J.C.

"I was very impressed with the thorough reply I received...I enjoyed every moment of this adventure and it was worth every penny, I thank you and your company for their input." A.S.

"I'd like to take a moment and thank you for your professional and honest evaluation of our board game concept.  Your observations, market expertise, and suggestions have certainly given us clearer insight to the expectations of some of the larger game companies.  I would gladly recommend your services to anyone who seriously desires their toy or game product to have the best possible opportunity to succeed." K.L., A.B., and R.B.

"...I feel as though I owe you an apology of sorts.  Since you were the first agent I had contacted with my proposal, I was certainly not ready to concede that my product was not marketable en masse. However, after some very detailed conversations...I came to realize why you had come so highly recommended.  There is not one agency that comes close to comparison with your firm for detailed and timely analysis." L.G.


"I enthusiastically thank you for your thorough evaluation of the (Concept Name Deleted)! What a great stack of information - and it was so satisfying to receive feedback from someone within the industry.  I really devoured every page!" J.P.

"Once again I'd like to thank you for your honest and helpful evaluation of our (Concept Name Deleted) concept. The advice you gave us was invaluable and no doubt saved us from making a bad decision." L.M.

"Just wanted to say thank you for reviewing my product idea. I think I fell into the trap of other potential inventors and got too excited about what I had come up with. I appreciate your honesty and information on what to focus and not focus on and look forward to dealing with you and Adam again.

I should have had you keep the product review fee since I intend to send it back with another idea (or two) soon. But not until I fine tune things. I don’t want to send any half baked ideas. I want it to be worth both our times. Thanks again." C.L.